PAID Media
References
Alphabet Sustainability Performance & ESG Data | Software & IT Services | illuminem. (2026). Illuminem.com. https://www.data.illuminem.com/company/8f624279_alphabet
Services & Programs | Los Angeles Public Library. (n.d.). Www.lapl.org. https://www.lapl.org/services-programs
Sundar Pichai. (2025, November 18). A new era of intelligence with Gemini 3. Google. https://blog.google/products-and-platforms/products/gemini/gemini-3/
Wikipedia Contributors. (2019, October 16). Alphabet Inc. Wikipedia; Wikimedia Foundation. Retrieved March 3, 2026, from https://en.wikipedia.org/wiki/Alphabet_Inc.
Zewe, A. (2025, January 17). Explained: Generative AI’s environmental impact. MIT News; Massachusetts Institute of Technology. https://news.mit.edu/2025/explained-generative-ai-environmental-impact-0117
AI Prompt:
“Suggest a different phrasing but keep the same tone as my current campaign line for a campaign introducing Gemini AI Labs in Los Angeles Public Libraries targeting Gen Alpha and young Gen Z.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
“Identify key messaging themes that could help position public libraries as accessible places to learn about artificial intelligence.”ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
“List potential and some popular OOH placements in Los Angeles that would effectively reach students and young library users.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
Earned Media
References
Alphabet Inc. (2025). Alphabet Sustainability Report 2025.
Ananya Gairola. (2026, February 7). Alphabet CEO Sundar Pichai Says AI Capacity Is What “Keeps Us Up At Night” As Power, Land And Supply Chain Limits Test Growth. Yahoo Finance. https://finance.yahoo.com/news/alphabet-ceo-sundar-pichai-says-023155412.html
Calma, J. (2023, October 10). The environmental impact of the AI revolution is starting to come into focus. The Verge. https://www.theverge.com/2023/10/10/23911059/ai-climate-impact-google-openai-chatgpt-energy
Google. (2024). Sustainable & Efficient Operations – Google Sustainability. Sustainability. Retrieved March 3, 2026, from https://sustainability.google/operations
IEA. (2025). Energy demand from AI – Energy and AI – Analysis – IEA. IEA. https://www.iea.org/reports/energy-and-ai/energy-demand-from-ai
Segal, M. (2025, July 10). Google Reduces Data Center Emissions, but Supply Chain Continues to Drive Carbon Footprint Higher. ESG Today. https://www.esgtoday.com/google-reduces-data-center-emissions-but-supply-chain-continues-to-drive-carbon-footprint-higher/
AI Prompt:
“Identify key environmental sustainability topics related to artificial intelligence infrastructure that companies are currently discussing.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
“Suggest possible angles for a corporate thought-leadership opinion piece discussing responsible AI development.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
“Suggest a few themes that could make an opinion piece about responsible AI development feel thoughtful rather than promotional.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
Shared Media
References
Crownhart, C. (2026, January 15). Three climate technologies breaking through in 2026. MIT Technology Review. https://www.technologyreview.com/2026/01/15/1131348/climate-technologies-2026/
Google. (2024). Google Sustainability. Google Sustainability; Google. Retrieved March 3, 2026, from https://sustainability.google
O’Donnell, J., & Crownhart, C. (2025, May 20). We did the math on AI’s energy footprint. Here’s the story you haven’t heard. MIT Technology Review. https://www.technologyreview.com/2025/05/20/1116327/ai-energy-usage-climate-footprint-big-tech/
Parshall, A. (2024, June 11). What Do Google’s AI Answers Cost the Environment? Scientific American. https://www.scientificamerican.com/article/what-do-googles-ai-answers-cost-the-environment/
Sustainability For Your Fleet | Alphabet.com. (2026). Alphabet.com. https://www.alphabet.com/en-ww/sustainability.html
Zewe, A. (2025, September). Responding to the climate impact of generative AI. MIT News | Massachusetts Institute of Technology. https://news.mit.edu/2025/responding-to-generative-ai-climate-impact-0930
AI Prompt:
“Suggest categories or icon themes that could help visually communicate sustainable AI development.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
“Recommend several visual elements that could represent AI sustainability concepts such as renewable energy, efficient data centers, and responsible computing.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
“Identify simple infographic sections that could help explain how large technology companies are working to reduce the environmental impact of AI.”ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
Owned Media
References
Alphabet Homepage | Alphabet.com. (2025). Alphabet.com. Retrieved March 3, 2026, from https://www.alphabet.com/en-ww.html
Alphabet Inc Research. (2025). Alphaspread.com. https://www.alphaspread.com/research-report/alphabet-inc-research
Artificial Intelligence – Worldwide | Market Forecast. (2026). Statista. https://www.statista.com/outlook/tmo/artificial-intelligence/worldwide?srsltid=AfmBOooEBAU6qPHwNSbxJrZCLVPF2P4uGIhw0C0WX1I-pQp1hfRGngJT#market-size
Elias, J. (2025, February 4). Alphabet shares drop as much as 9% on revenue miss, soaring AI investments. CNBC. https://www.cnbc.com/2025/02/04/alphabet-q4-earnings-report-2024.html
Elias, J. (2026). Alphabet highlights new AI-related risks in tapping the debt market. CNBC. https://www.cnbc.com/2026/02/09/alphabet-highlights-new-ai-related-risks-in-tapping-debt-market.html
Generation Digital. (2025). Generation Digital. https://www.gend.co/blog/mckinsey-state-of-ai-2025-key-findings-what-to-do
McKinsey & Company. (2025, March 12). The state of AI: How organizations are rewiring to capture value. McKinsey & Company. https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai
Ping, Y. B. (2025, July 24). CNBC Daily Open: Alphabet spends more on AI — but also earns more from it. CNBC. https://www.cnbc.com/2025/07/24/cnbc-daily-open-alphabet-spends-more-on-ai-but-also-earns-more-from-it.html
TransforML Platforms Inc. (2025, July 10). Alphabet Inc. Strategy Analysis 2023. Transforml.co; TransforML Platforms Inc. https://strategy.transforml.co/google-strategy-cascade-analysis
AI Prompt:
“Identify common strengths and risks large technology companies face when expanding artificial intelligence access to the public.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
“Suggest strategic opportunities and potential concerns related to introducing AI tools in public library environments.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
“Help me brainstorm possible strengths and challenges large technology companies might face when expanding public access to AI tools.” ChatGPT, 3 Mar. 2026, version 5.0, OpenAI, 3 Mar. 2026, chat.openai.com/chat.
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